“Well, I should hope so!” is a powerful phrase designed to test your marketing
Introduction If you’re a marketer, or a small business owner who does your own marketing, you’ve probably had to write copy for various communications at some point. You may have even written entire websites or blogs–but did you know that some words you use can actually detract from your message? Jargon and buzzwords are the death of effective marketing. In this article, we’ll examine what they are and how they can negatively affect your marketing efforts. “Who is this guide for?” This guide is for anyone who wants to improve their marketing and create copy that is clear and concise.