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Mind Your Own Business!

The concept of minding your own business means that while you are grinding away at your day job, you need to be investing in your future and minding your own business. Pretty soon you’ll be able to walk away from that day job and mind your own business full time. The best way to do this is through the acquisition of real estate.  Let’s take a quick look at where you are losing all your money-taxes. Taxes have been around since 1916 in Canada (earlier in England and the US). While the original intention was to only tax the wealthiest

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Get Out of the Rat Race

We’ve all worked jobs we hated. We were underpaid, underappreciated and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach, you need to consider every job an opportunity to learn something new that you can apply down the line to find success. When you give people the tools they need to come up with unordinary solutions, you are enhancing their lives for the long run. You need to take this approach. What if one of your terrible jobs had been one with no

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Prepare for Lift Off!

Last time, I gave you a laundry list of tips and tricks you can use to make your word-of-mouth program work for you. Hopefully, you’ve looked and decided which ones are the best fit for your company, products, services and target customers, so you can put them to work in your word-of-mouth campaign. We are going to wrap up this series in word of mouth, where we give you the specific steps to create a word-of-mouth campaign.  Now, let’s look at those steps: Seed the market. Find some way to get the product into the hands of key influencers. Provide

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Put it to Work!

In the last post we talked about how to conduct word-of-mouth research and then put that research to work. Today we’re going to give you some great, tried-and-true ways to use word of mouth when building and executing your campaign. We’ve done it in a list form, so you can go through and highlight the ones you want to put into action. These are offered by George Silverman, which you can find in his amazing book The Secrets of Word of Mouth Marketing. Here they are: Give them something worth talking about Cater to your initial customers shamelessly Give them

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Search & Implement

People only remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm. In fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary and new.  As you research word of mouth, there are some questions you need to ask along the way: What are the users willing to tell the non-users? Exactly

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