Introduction If you’re a marketer, or a small business owner who does your own marketing, you’ve probably had to write copy for various communications at some point. You may have even written entire websites or blogs–but did you know that some words you use can actually detract from your message? Jargon and buzzwords are the death of effective marketing. In this article, we’ll examine what they are and how they can negatively affect your marketing efforts. “Who is this guide for?” This guide is for anyone who wants to improve their marketing and create copy that is clear and concise.

The concept of minding your own business means that while you are grinding away at your day job, you need to be investing in your future and minding your own business. Pretty soon you’ll be able to walk away from that day job and mind your own business full time. The best way to do this is through the acquisition of real estate.  Let’s take a quick look at where you are losing all your money-taxes. Taxes have been around since 1916 in Canada (earlier in England and the US). While the original intention was to only tax the wealthiest

We’ve all worked jobs we hated. We were underpaid, underappreciated and bored out of our minds. We either quit these jobs or were fired for poor performance because we just gave up. Instead of taking that approach, you need to consider every job an opportunity to learn something new that you can apply down the line to find success. When you give people the tools they need to come up with unordinary solutions, you are enhancing their lives for the long run. You need to take this approach. What if one of your terrible jobs had been one with no

Last time, I gave you a laundry list of tips and tricks you can use to make your word-of-mouth program work for you. Hopefully, you’ve looked and decided which ones are the best fit for your company, products, services and target customers, so you can put them to work in your word-of-mouth campaign. We are going to wrap up this series in word of mouth, where we give you the specific steps to create a word-of-mouth campaign.  Now, let’s look at those steps: Seed the market. Find some way to get the product into the hands of key influencers. Provide